Hannah Trivette, NUVEW Web Solutionsīrands do best on social media platforms when the communities they create believe that the brands are listening to feedback. With higher engagement, your posts will reach a wider viewership. Social media provides the opportunity to get personal, so ask your audience lighthearted questions, such as what their plans are for holidays and seasonal events. Polls and questions offer an excellent way to increase engagement with social posts. I often encourage our clients to find relevant topics and create polls that are not directly about their products or services-that way it feels more like a natural conversation, which is more effective. Polls and questions are some of the best ways to interact with your audience because it feels natural and not as if you’re “marketing to them.” It helps create a connection when used right. You Can Connect With Audiences More Naturally If done right, polls can also be very engaging for your audience because, unlike regular social media posts, they are interactive. Your target audience is already following you on social media, but a poll can give you some additional information you may not have known. Running a social media poll is an easy way to conduct audience research. Neal Patel, Bruce Clay MENAįorbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. The hardest step is getting brands to be human-centric, and platforms such as TikTok have helped with this. Once humans are engaged, your brand will acquire all the first-party data you require. Polls and questions should be all about human engagement-the objective is to get more people to engage, which in turn should help brands show up more in feeds.
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